We envisage a world where everybody has the choice and accessibility to great tasting, nutritious food without worrying about the damage to our planet, personal health & animal welfare.
The global impact of meat, fish and dairy farming has significantly raised peoples awareness and concerns around these topics which has prompted a significant shift in peoples lifestyle choices and eating habits.
As a result, the number of vegans & vegetarians has increased and a new category of semi-vegetarians and flexitarians has emerged.
We want to help those who choose to reduce or totally eliminate meat, fish, eggs/dairy from their diet, by innovating and creating new and healthy plant-based proteins; which always maintain great taste, texture, flavour, and high levels of nutrition.